About Us


Hi Mimi Girl!  My name is Julie and I love nightgowns.  I live in Chapel Hill, NC with my amazing husband Luke and our sweet kiddos.  For as long as I can remember, I’ve searched high and low for a nightgown that I would be excited to put on at the end of the day. One that was fancy and feminine, cute and modern, and, most importantly, comfyyyy. I found everything from ultra sexy lingerie (which definitely has its place;) to outdated, shapeless tents that my grandmother wouldn’t dare be seen in (um, pass).
Nothing fit my criteria.
So I decided to design them myself! And Mimi Gowns was born...
What does that mean for you, Mimi Girl?  Well, no longer will you have to climb into bed in something old, ill-fitting and unflattering, because fancy nightgowns are back!  And they are fancier, and comfier, than ever.  When you put on your Mimi, not only will be feel like your fanciest, comfiest self, you will become the best you that you always knew you were. In your Mimi, you can dream anything, you can be anything, you can achieve anything. A Mimi reveals you to yourself! 
Launching Spring 2019